Search
  • Deutsch
  • English
Search Menu
Fee Beyer SportsTech & Innovation

about-en

Fee has more than ten years of experience in scouting and marketing new technologies. From 2012 till 2016 she was the Head of Program for hub:raum, the Tech Incubator at Deutsche Telekom. She advises sports clubs at a professional level as well as developers and suppliers of medical and sports technology solutions. Fee is an ambitious athlete and former swimmer.

Her experience includes:

  • Marketing & Sales for startups and technology providers
  • Scouting and evaluating startups and IoT technologies
  • Conceptualizing and implementing technology suites for elite sports clubs
  • Conceptualizing and implementing digitization and innovation processes (for instance startup programs such as accelerator or incubator programs, etc.)

In August 2017, Fee published a study on the use of new technologies in the Bundesliga. A reissue of the study is scheduled for the 2018/2019 season.

She regularly appears as a speaker and anchor at tech and sports conferences. She will next appear at the Wearable Technologies Europe event held February 3rd to 6th 2019 in Munich.


Fee is the organizer of  SportsTech Germany and a mentor at the leAD Sports Accelerator.

Her trainer education includes: Fitness Trainer (B license BSA), Physique Enhancement trainer (BSA), Athletic Performance trainer (BSA), Nutrition Consultant (B license BSA), Sports rehab trainer (BSA), Female-specific trainer (HPC Australia).