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Fee Beyer SportsTech & Innovation


Fee has more than ten years of experience in scouting and marketing new technologies. From 2012 till 2016 she was the Head of Program for hub:raum, the Tech Incubator at Deutsche Telekom. She advises sports clubs at a professional level as well as developers and suppliers of medical and sports technology solutions. Fee is an ambitious athlete and former swimmer.

Her experience includes:

  • Marketing & Sales for startups and technology providers
  • Scouting and evaluating startups and IoT technologies
  • Conceptualizing and implementing technology suites for elite sports clubs
  • Conceptualizing and implementing digitization and innovation processes (for instance startup programs such as accelerator or incubator programs, etc.)

In August 2017, Fee published a study on the use of new technologies in the Bundesliga. A re-edition of the study is currently being implemented.

She regularly appears as a speaker and anchor at tech and sports conferences.

Fee is the organizer of  SportsTech Germany and a mentor at the leAD Sports Accelerator.

Her trainer education includes: Fitness Trainer (B license BSA), Physique Enhancement trainer (BSA), Athletic Performance trainer (BSA), Nutrition Consultant (B license BSA), Sports rehab trainer (BSA), Female-specific trainer (HPC Australia).

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